We all know that the whole is worth more than the sum of the parts. And I regularly get asked the question “Why do you choose to partner with #zengerfolkman?”
For me, the answer is simple; they are the best at what they do! Whether it’s constantly looking for new ways to reduce staff turnover, increase employee engagement or new insights around leading others you can guarantee that it is data driven and based on solid research. They continue to enhance an already formidable portfolio, designing and developing programmes that embed and sustain learning way beyond the class-room; Zenger Folkman have built a tremendous reputation based on what they have achieved.
As Henry Ford once said “You can’t build a reputation on what you’re going to do.”
I’ve been in this industry now for well over 20 years, and I’m still learning. More importantly; I’m still ENJOYING learning and both Jack Zenger and Joe Folkman are of similar minds! I find their mature, unadulterated enthusiasm for developing leaders as infectious as it is inspiring.
Zenger Folkaman’s research into what constitutes Extraordinary Leadership – what separates the good from the great – has been hugely influential around the world as organizations have slowly woken up the enormous power – and truth – surrounding strengths-based leadership. As I travel around the globe, I am increasingly encouraged by the fact that most organisations now appear to have adopted a strategy for playing to people’s strengths and managing weaknesses, rather than the old way of thinking; to pour enormous amounts of money into training people’s weaknesses.
That never ends well!
I am also very proud of our association. It is exciting that Natural Direction was chosen to partner Zenger Folkman – a global organization that is well placed to differentiate the mediocre from the magnificent.
It’s as simple as 1+1=3.
Now, let’s see if I can make it add up to 4!
Martin Coburn
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